SHEYTAN: Devil
What is Sheytan?
Sheytan is an exclusive, limited run demi-fine body Jewelry & Lifestyle brand, designed and creatively directed between London and Miami.
Founded by Sarah Joe, with Sara Burn. Sheytan is a universe, a vehicle for creativity and collaboration. We started with the body, to adorn and drape with the finest chains, we design with the same mindset of designing lingerie, first and foremost we dress for ourselves. We want to evoke all the senses. Jewelry won’t be our only category.
Founders
Sarah Joe. Spokesperson, Influencer and Creative. Born in Lebanon and raised in the USA, Sarah Joe draws on her cultural heritage, middle eastern sensibilities and vast experience of the social media landscape to bring together inspiring and desirable collections.
Sara Burn. Consultant, Designer and Product Innovator. Born in the North East of England, Sara’s 25 year career has seen her design and collaborate with some of the most fascinating brands of the last couple of decades. Agent provocateur, Virgil Abloh, Kanye West, Alexander McQueen, Dazed Magazine, Rudi Gernreich.
Sheytan & Shh! Pieces
A powerful force, a word we can keep close to us, a level of secrecy to most people. We play with the “Shh” that comes from Sheytan, which is the smaller Sheytan logo you’ll see in our art direction. It speaks to a feminine secret, a power, and a knowing we embrace. We want people to question what these pieces are when they see others wearing them, and feel inspired when they find out the meaning they hold.
Materials & Manufacturing
Carefully selected factories in Florence, UK, including women-owned and family run enterprises that have an owner- designer 1:1 relationship. Artisanal, steeped in tradition, and in the world’s luxury fine jewellery centres of note.
We know the human hands who are touching each product we’ve made. It’s not faceless. We know who’s making this. We know who’s packing it. We travel regularly to our workshops. Making well, and making for forever is part of our DNA. Sheytan will always commit to only working with the very best of makers and the most sustainable practices we can.