In The Press

Can Internet ‘It Girl’ Mia Khalifa Build a Lasting Business?

The online sensation is furthering her footprint in fashion with jewellery line Sheytan. While she has a knack for generating conversation, sustaining a brand represents a whole new challenge.

Sheytan unchained: how a dance with the devil set Mia Khalifa free

As the TikTok star unveils her new jewellery line, we sit down with her to talk about creative fulfilment, building a legacy, and those who think she’s the devil in disguise